They're actually called 'Cheddar Crisps', and they're not fish shaped, but they taste a bit like goldfish crackers.
... and they contain all natural ingredients!
Here's the recipe:
1 cup flour
3/4-1 tsp salt
1-2 tsp paprika
1/4 cup butter
8 oz shredded cheddar cheese
5-8 tbsp cold water
Preheat oven to 375F (Preheating is KEY). Blend flour, salt, paprika, butter and cheese until crumbly. Add water and press into a ball. Wrap in plastic bag and chill in fridge for an hour.
Divide dough in half and roll out to 1/8" thickness. Cut into squares. Bake on cookie sheet for 15 min.
Cool completely and store in air tight container.
Voila. Homemade crackers!